9/25/2023 0 Comments Graphik x condensed similar![]() “I wanted a typeface without the baggage of Univers and Helvetica something that could be used in similar ways without only evoking Modernism.” ![]() While much of twentieth century design was dominated by three iconic sans serifs from Europe: Helvetica, Univers, and Futura, Schwartz was drawn to the “B-list” of sans serifs, such as Plak, Folio, and Neuzeit Grotesk, which provided an initial inspiration for Graphik. In addition to the powerful imagery, he naturally loves the typography, which is often bold, direct, and surprisingly plain. This stems from his early exposure to Modernist graphic design, particularly posters, from the mid-twentieth century. Type designer Christian Schwartz has an enduring interest in the expressive possibilities found in plain typefaces.
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